“Like most people, my first glimpse of the Fyre Festival was on Instagram,” says journalist Gabrielle Bluestone, who broke the story while working at VICE. While his festival imploded, Fyre Media CEO Billy McFarland was just offshore on a borrowed yacht living his best life off other people’s money. Instead, they wound up stranded in a gravel pit with nowhere to sleep, no shelter from the sun and nothing to eat but cheese slice sandwiches. There was no Instagram-gold weekend with supermodels and celebrities on a private island. Nothing is what thousands of partygoers got when they flew to the Bahamas for the Fyre Festival back in 2017. In our post-truth, social media addicted and lonely world, there’s no shortage of easy marks for scammers, grifters and fraud artists to overpromise and then shamelessly under-deliver or deliver nothing at all. Who needs a business plan when easy money can be made with a little social media savvy and a whole lot of chutzpah.
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